4Seasoncollective: Content and PR agency news

‘Road to the Games’ – Enabling Athlete-First Storytelling at Milano Cortina

3 February 2026

New WEF Report Positions Physical Activity as Critical Driver of Economic Resilience for the $2.3 Trillion Sports Economy

The report presents the first comprehensive market sizing of the global sports economy with sporting goods valued at $614 billion – a quarter of the overall number.

15 January 2026

WFSGI partners with XU Group to Launch Industry-First ESG Learning Platform for Global Sporting Goods powered by EY Sustainability and Sports Content

For Immediate Release

15 December 2025

New WFSGI–Worldly Partnership Equips Sporting Goods Companies With Enhanced Supply Chain and Sustainability Intelligence Solutions

For Immediate Release

11 December 2025

WFSGI Joins Global Coalition to Tackle Record Physical Inactivity Levels Among Children

The Active Children Coalition (ACC) - a global, cross-sectoral initiative committed to reversing the alarming trend of physical inactivity among children and adolescents worldwide was launched last week. WFSGI one of 6 founding members.

3 November 2025

Sporting Goods Industry Calls for Urgent Action to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030

The global sporting goods industry launches the first-ever Sporting Goods Physical Activity Impact Report: Moving the World Toward an Active Future, at an exclusive World Health Assembly side-event in Geneva

22 September 2025

WORLD’S LEADING SPORTS BRANDS CELEBRATE PHYSICAL ACTIVITY RECOGNITION BY UNITED NATIONS

The World Federation of the Sporting Goods Industry (WFSGI) and top brands (New Balance, Nike, adidas, Amer Sports, ASICS, Decathlon, Speedo, Shimano, Under Armour) hosted “Moving the World Towards a Healthy and Active Future” in New York on 24th of September 2025 on the...

22 September 2025

WFSGI PARTNERS WITH INTERTEK TO LAUNCH GAME-CHANGING GLOBAL PRODUCT COMPLIANCE SOLUTION

A one-stop product compliance powerhouse for the Sporting Goods Industry

1 September 2025

WORLD FEDERATION OF THE SPORTING GOODS INDUSTRY HOSTS FIRST GENERAL ASSEMBLY IN CHINA

23 April 2025

CORE Body Temperature

CORE 2 Available Now: Smaller, Smarter, and Built to Transform Human Performance

Zurich, Switzerland – March 25th, 2025 – The wait is over. CORE 2, the next-generation wearable core body temperature sensor, is now available for purchase—bringing pro-level precision, next-gen connectivity, and ultimate comfort to athletes, teams, and professionals pus...

18 March 2025