4Seasoncollective: Content and PR agency news

WFSGI Joins Global Coalition to Tackle Record Physical Inactivity Levels Among Children

The Active Children Coalition (ACC) - a global, cross-sectoral initiative committed to reversing the alarming trend of physical inactivity among children and adolescents worldwide was launched last week. WFSGI one of 6 founding members.

3 November 2025

Sporting Goods Industry Calls for Urgent Action to Tackle Physical Inactivity Crisis Projected to Cost $300B by 2030

The global sporting goods industry launches the first-ever Sporting Goods Physical Activity Impact Report: Moving the World Toward an Active Future, at an exclusive World Health Assembly side-event in Geneva

22 September 2025

WORLD’S LEADING SPORTS BRANDS CELEBRATE PHYSICAL ACTIVITY RECOGNITION BY UNITED NATIONS

The World Federation of the Sporting Goods Industry (WFSGI) and top brands (New Balance, Nike, adidas, Amer Sports, ASICS, Decathlon, Speedo, Shimano, Under Armour) hosted “Moving the World Towards a Healthy and Active Future” in New York on 24th of September 2025 on the...

22 September 2025

WFSGI PARTNERS WITH INTERTEK TO LAUNCH GAME-CHANGING GLOBAL PRODUCT COMPLIANCE SOLUTION

A one-stop product compliance powerhouse for the Sporting Goods Industry

1 September 2025

WORLD FEDERATION OF THE SPORTING GOODS INDUSTRY HOSTS FIRST GENERAL ASSEMBLY IN CHINA

23 April 2025

CORE Body Temperature

CORE 2 Available Now: Smaller, Smarter, and Built to Transform Human Performance

Zurich, Switzerland – March 25th, 2025 – The wait is over. CORE 2, the next-generation wearable core body temperature sensor, is now available for purchase—bringing pro-level precision, next-gen connectivity, and ultimate comfort to athletes, teams, and professionals pus...

18 March 2025

HOW SPORTING GOODS BRANDS CAN TURN UNCERTAINTY INTO OPPORTUNITY

A new report by McKinsey & Company and the World Federation of the Sporting Goods Industry explores the state of the industry and growth themes for 2025 and beyond

4 March 2025

WFSGI & BIAC Highlight the Transformative Power of Physical Activity for More Prosperous Societies with New Position Paper

Harnessing Physical Activity for Health, Sustainability, and Economic Growth

10 February 2025

CORE 2 Unveiled: Smaller, Smarter, and Built to Transform Performance Monitoring

CORE, the folks behind the trusted body temperature sensor for top cyclists, triathletes, runners, and endurance athletes, are raising the bar again with the new CORE 2 sensor. Smaller, lighter, and smarter, this next-generation sensor delivers cutting-edge features to h...

2 January 2025

13 Valleys Ultra

13 Valleys Ultra Women’s Record Broken by Over 4 Hours

13 Valleys Ultra Women’s Record Broken by Over 4 Hours

29 September 2024