For Immediate Release
Copenhagen 8th January 2024 - Danish premium cycling apparel brand Pas Normal Studios announces their all-new PAS Racing team for the 2024 season. The new gravel cycling team comprises 18 male and female global riders, carefully selected from the Pas Normal Studios community and beyond. Riders include top talent from the international gravel cycling circuit; Amity Rockwell (USA) and Anna Kollmann-Suhr (AUT), Tobias Kongsted (DEN), Nils Correvon (SWI) and Chad Haga (USA). They will race several key international events and kick the season off at La Santa Vall in Catalunya followed by a team camp.
Performance and diversity are core values of the new PAS Racing set-up. All riders are hand-selected and contracts are agreed with each rider to predetermine an optimal, individualised support framework that produces the best possible results at each race.
Supporting the team are also industry leaders Velux, Salomon, Fizik, Never Second, Ceramic Speed, Oakley, Pirelli, and Sweet Protection, Volvo.
The Riders
Europe
- Anna Kollmann-Suhr, Austria
- Karolina Migon, Poland
- Klara Sofie Skovgaard Hansen, Denmark
- Mie Pedersen, Denmark
- Chad Haga, USA (Europe)
- Tobias Kongstad, Denmark
- Nils Correvon, Switzerland
- Simen Svendsen, Norway
- Thomas Bundgaard, Denmark
- Seppe Rombouts, Belgium
- Christian Kreuckler, Germany
APAC
- Emma Johansson, Thailand
- Sea Keong Loh, Malaysia
- Ryan Petrie, Australia
USA
- Amity Rockwell, USA
- Emily Joy Newsom, USA
- Maude Farell, USA
- Matt Wiebe, USA
PAS Racing will be managed by the experienced Lars Moss, Global Partnership Manager at Pas Normal Studios. 2023 was a mixed year for the Danish premium apparel cycling brand when it comes to its nascent foray into sports marketing.
According to Moss “It's no secret that we were scouting the World Tour for a potential partner in 2024. We had sponsorship discussions with numerous teams and even entered into the closing stages of signing one, but in the end, we failed to reach an agreement. This motivated us to explore the option of sponsoring our own gravel racing team to strengthen our support of riders from our existing, international community that have shown performance potential, and enabling us to recruit new athletes among the global gravel racing scene. PAS Racing will support these gravel cyclists with a team-oriented framework, together with other sponsors in order for them to excel. Being a title-sponsor also enables us to really stay true to our vision and goals as a brand and community.”
Team Mission
PAS Racing is on a mission to win the biggest races on the calendar – The Traka, Unbound, races from the GRVL series, The Rift and UCI Gravel Series races. Over the coming months, the team will shape and form a new way of engaging with athletes and events. According to Peter Lange, CEO Pas Normal Studios:
PAS Racing is on a mission to win the biggest races on the calendar – The Traka, Unbound, races from the GRVL series, The Rift and UCI Gravel Series races. Over the coming months, the team will shape and form a new way of engaging with athletes and events. According to Peter Lange, CEO Pas Normal Studios:
“With the launch of this new PAS Racing Team concept, we merge our deep love for racing and creating high-end performance cycling apparel with leading ambassadors from our International Cycling Club and beyond. At the heart of it lies the individual rider, and bringing these personalities together under the umbrella of such a diverse team will be a really interesting challenge! We are excited to pioneer an environment where talent and ambition meet in an engaging display of athleticism and friendship.”
Pas Racing Team Kit
PAS Racing Team kit is based on the Mechanism PRO Collection that was launched in Spring 2023. The Mechanism PRO line is created from a proprietary Pas Normal Studios fabric developed together with fabric mills in Italy. It features a four-way stretch created from woven fabrics which are compressive, abrasion-resistant, high-wicking and fast-drying. The 2024 PAS Racing team kit will be unveiled on February 28th but will not be available for purchase.
Learn more about the team here
https://www.pasnormalstudios.com/pages/pas-racing
ENDS
---------------------
Press Contact: fiola@4seasoncollective.com
Media Pack: WeTransfer
PAS Racing Team kit is based on the Mechanism PRO Collection that was launched in Spring 2023. The Mechanism PRO line is created from a proprietary Pas Normal Studios fabric developed together with fabric mills in Italy. It features a four-way stretch created from woven fabrics which are compressive, abrasion-resistant, high-wicking and fast-drying. The 2024 PAS Racing team kit will be unveiled on February 28th but will not be available for purchase.
Learn more about the team here
https://www.pasnormalstudios.com/pages/pas-racing
ENDS
---------------------
Press Contact: fiola@4seasoncollective.com
Media Pack: WeTransfer
